Boston (SmartAboutHealth.net) - An alliance of health groups and insurance companies unveiled a new initiative yesterday, aiming at one of the nation’s biggest health problems: child obesity.

According to officials of the Alliance for a Healthier Generation, a new effort of the American Heart Association and the William J. Clinton Foundation stated that the end goal is to give children better access to health care to fight with this nationwide issue.

Certain participating insurance companies would pay for four visitits to a dietitian and atleast four visits to a physician yearly in order to provide the require guidance and assistance to both the children and their parents on how to eat better, and how to take the necessary measures to reduce and control their weight.

It is claimed that one-third of children in the United States are obese or overweight.